New Mexico Republicans Plan Party Overhaul After Losses
State party leaders cite data and voter registration as keys to rebuilding for the 2028 cycle.
By Scott Marshall ·

New Mexico Republicans lost every statewide and federal office on the ballot in the recent election.
The results marked a sharp departure from earlier polls and predictions. Democrats secured every major position in the state. The last time a Republican held a major statewide office was in 2014, when Susanna Martinez was re-elected governor.
Party leaders say the loss requires a fundamental change in strategy. Leticia Muñoz, the executive director of the Republican Party of New Mexico, described the situation as a crossroads. She said the party is undergoing a complete reset. Muñoz noted that flipping a state requires registering more voters. That goal remains central to their plan.
The party aims to inject new blood into its ranks. Muñoz said they are reaching out to younger people. She acknowledged that some long-time party members are experienced but tired and wish to retire. The party has struggled to fill its chair position since a court ruling removed Amy Barela from the role. Muñoz said the party may need to move toward the middle to work with Democrats. She argued that New Mexico serves its residents better when moderates on both sides collaborate.
Data will guide the party's next steps. Muñoz stated that the numbers show where the party performed well and where it failed. The party plans to work based on individual county data. She emphasized that the party needs more volunteers to handle the workload. All changes must be completed in 2027 to prepare for the 2028 election cycle.
Candidates remained active on election night. Greg Hull, the gubernatorial candidate, ended his concession speech by inviting the crowd to dance. He joined supporters on the dance floor. One attendee said the group would just work harder than ever before. Hull said he has been in politics for the last 13 or 14 years. He expects to stay involved in the legislature and local communities, though he has not decided on a specific role yet.
Larry Marker, the candidate for U.S. Senate, stayed up late with friends and staffers. He said he would take the loss and live to fight another day. Marker quoted a poem about getting up and fighting again. He said he did not have specific plans for future office yet. Muñoz said she stands by the candidates they chose this year. She believes they will do amazing things in the party despite the lack of statewide wins.
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