H-E-B Sets November Dates for Free Meals

H-E-B/Central Market has confirmed the dates and locations for its upcoming Feast of Sharing events in the Dallas-Fort Worth area.

The company first launched the event in 1989 as a way to invite customers to a holiday gathering. Over the past three decades, the initiative has expanded to more than 34 cities across Texas and Mexico. During that time, more than 375,000 volunteers have helped serve nearly five million meals. The program also serves as a key component of the retailer's year-round Hunger Relief Program.

In 2025, the Hunger Relief Program donated 34 million pounds of food to families in need. Since its founding in 1982, the program has provided more than 1 billion pounds of food to 5,500 nonprofit organizations in Texas and Mexico. H-E-B stated that the event allows the company to thank its loyal customer base.

Mabrie Jackson, managing director of public affairs for H-E-B/Central Market, emphasized the role of community participation. She said, “One of the things that makes Feast of Sharing so special is seeing our community come together in the spirit of service during the holiday season.” Jackson noted that volunteers from H-E-B, Central Market, Joe V’s Smart Shop, and Favor will help create a welcoming environment.

The Fort Worth event is scheduled for Wednesday, Nov. 11, 2026. It will run from 3 p.m. to 7 p.m. on the lower level of Ariat Arena, formerly known as Dickies Arena. Parking is available at 3451 Trail Dr. in Fort Worth, TX 76107.

The Dallas event will take place on Wednesday, Nov. 18, 2026. It will also run from 3 p.m. to 7 p.m. at the Centennial Hall at Fair Park. Both events are free and open to the public.

Guests will receive a Texas-style holiday meal. The celebrations include live music, a children's activity zone, and visits from Santa and Mrs. Claus. More than 40 social service agencies will have representatives on site to provide information and resources to attendees.